[국제경영] nestle 네슬레 글로벌경영전략(영문)

[국제경영] nestle 네슬레 글로벌경영전략(영문).ppt

Introduction : Why we chose target firm, nestle
Body 1 : Multinational firm, Nestlé
Body 2 : Nestlé's competitor
Body 3 : Nestlé’s SWOT analysis
Body 4 : Nestlé’s strategic success factors
Conclusion : Summary
Nestlé's corporate business principle

1.Successful long-term business development
2.Following and respecting all applicable local laws in each of its markets
3.Recruitment of the right people and ongoing training and development are crucial
4. The company would not exist without consumers
5. Pursuing clear management


International food industry
Food industry is difficult to globalize products.

Nestlé's success in the world market


International organization


Many multinational foreign managers
The Swiss stockholders have charged 50% stocks.
Natives who charge 97% of employers in every single country