[전략경영] 애플 Apple 전략경영 사례(영문)

[전략경영] 애플 Apple 전략경영 사례(영문).ppt

Apple Inc. Introduction
Apple?
Mission Statement
History

Internal Analysis
Distinctive competencies
Value Chain Analysis - Primary Activities
Competitive Advantages

External Analysis
Industry Analysis – Five Force Model
Macro-environment Analysis
Analyses Summary – SWOT

Discussion Questions
SWOT Analysis

- Technical savvy
- Robust financial performance
Brand loyalty, Brand awareness
Resources


- Decreased market share
- Steve Jobs


- Consumer electronics market
- PC hardware and software market growth

Intense competition
Open source software
Dependent on specific suppliers
Legal risk


Discussion 1

Is Apple's current strategy “cannibalization”?,
Samsung Electronics’s different strategy
iPhone’s perfection
iPods? Macs?
Samsung’s reaction

Then, won't iPods see the end of its product life cycle soon?

What do you think about Apple's this kind of strategy?

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