[마케팅] 남양 니어워터(Near water) 촉진전략(영문)

[마케팅] 남양 니어워터(Near water) 촉진전략(영문).ppt

Reason of selection
Introduction of product-1
Introduction of product-2
Analysis of market
Analysis of competitors
Analysis of consumer’s needs and wants
SWOT Analysis
STP-Segment
STP-Targeting
STP-positioning
Analysis of 3P
IMC analysis
Analysis of IMC
ConclusionSWOT Analysis

Strength
A pioneer in 미과즙market
Stable corporate image


Opportunity
- Enormous marketability of 미과즙 market
- Increasing interest about health

Weakness
Lack of experience about beverage market
-Inferiority of Distribution channels, sales capacity
-They are not established product image through commercials, public relation and so on


Threat
Entrance of Powerful competitor
(2%부족할 때)

-increasing investment cost for
differentiation


Fruit beverage
-Fresh fruit taste
-Sugary and strong taste

sport drink
-Thirst quench



미과즙 beverage
-Weak Fruit taste
-Clean and pure taste

Water
-thirst quench
-clean taste


carbonated drink

-Stimulative and
strong taste


Analysis of 3P


Product
Fruit juice beverage containing less than 5% of fruit juice
Water Replacement effect

Price
Higher price than carbonated drink
Lower price than sport drink

Place
Lack of sales network
Don’t sale through vending machine

of ,is ,and ,미과즙 ,IMC ,market ,Lack ,the ,not