농심 국제경영(영문)

농심 국제경영(영문).ppt

1.Introduction

2.The Instant Noodle Market

3.Nong Shim at present

4.Strategy in China

5.Recommendations
Global Expansion

Offices and factories in Japan, China America
Exporting product to over 80 countries
in 2009, set up office in Vietnam & Russia



5 Forces analysis (In China)
Many available
options

-Little regulation -Not requiring high technology -Fierce competition

-Monopoly ‘Gangsabu’ (Taiwan) ‘Namgazone’ (China)
-Imitation products

-Cheap & abundant ingredients

Similar instant products

in ,and ,to ,China ,products ,Nong ,Shim ,noodles ,Chinese

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