[경영전략] Mike`s Bikes 광고전략(영문)

[경영전략] Mike`s Bikes 광고전략(영문).ppt

Introduction
Round Performance
ConclusionRound 2

Goals:
- Promote newly launched product, Kiddie
- Reduce setup time
- Increase the productivity
- Motivate workers

Kiddie becomes market leader
(with 43,000 units, $300)
Increase in total capacity
Failure in reduction of setup time
due to decreased Batch size.

Implication:


- Lost bike shop and sports store retailers
because of the relatively low retailer's margin
- Paid a lot of interest for Long-term debts
because D/E ratio was over than 2.0

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